Press Release: Digital Innovations Acquires Assets of Micro Innovations

Arlington Heights, Ill., – February 12th, 2009 – Digital Innovations, the industry’s leading consumer electronics care and maintenance products provider, announces it has acquired certain assets, intellectual property and the rights to the product line from Micro Innovations, Inc. of Edison, NJ. Micro Innovations imports and distributes quality computer accessories at a value price point under the Micro Innovations brand throughout the U.S., Canada, and Mexico. Micro Innovations has also been master distributor for HP accessories in the U.S. and Canada, as well as licensee for Compaq and IBM computer accessories.  Financial terms were not disclosed and the transfer of assets is effective immediately. Under the terms of the acquisition agreement, Digital Innovations has arranged for an orderly transition to its Arlington Heights, IL headquarters. Support will be immediately assumed by Digital Innovations for all current resellers and end users so that they will experience a seamless transition.

Gary Masching, Digital Innovations President/CEO, commented “We are excited about the acquisition.This acquisition will help expand D.I.’s product offering into additional categories, and we look forward to leveraging D.I.’s capabilities in moving the Micro Innovations product line forward.”

Contact: Brett Ratner, Manager of PR
Digital Innovations, LLC
3436 N. Kennicott Ave. Suite 200
Arlington Heights, IL 60004
Phone: (888) SMART-58 (762-7858)
Fax: (847) 463-9002
For Immediate Release
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Digital Innovations, LLC is based in Arlington Heights, Illinois and was founded in 1995. DI works hard every day to understand consumer problems and pain points, then solves them by delivering innovative, effective and easy-to-use accessories and peripherals. DI’s product line includes ScreenDr™ for screen cleaning featuring the patent pending StorDry™ bottle design, LapGuard™ with Radiation Shielding Technology for laptops, Speaker Dock for Android™, DeviceDryer™ for soaked electronics, and AllTerrain™ “All Surface” Mice. DI got its start by launching SkipDr®, the world’s first consumer CD/DVD repair device that is arguably the most successful consumer electronic accessory in history having sold almost 10 million units and counting. Digital Innovations products are available online and at leading retailers such as Best Buy, RadioShack, Staples, Sears, GameStop, Kmart, AAFES, Meijer, Fred Meyer and many more.

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